A big part of starting an online business is identifying a need and catering to that need. Finding the need can sometimes be straightforward or accidental so there is no right or wrong way to do this. It is still OK to take a more general approach if there is no glaring opportunity in respect to which product(s) to sell.
However, niche markets and products tend to do far better in online markets because they are not overcrowded. They are usually unique or one of a kind, which makes them popular and not so easy to find the fact that drives up the demand as not everyone is selling them.
Niche market ideas:
- Home-made frozen yogurt
- Leather cases for tablets such as ipads
- Beaded necklaces that are unique
- Fidget spinners
- Wood apparel
- Bow ties
- Baby clothes
- Organic beard oil
And the list goes on.
Whatever product(s) you decide to sell; the general premise is that the product delivers on a gap in the market. If it does not meet a need in the market or fails to differentiate itself from competitors, it may very well be a non-starter.
Once you have decided on what products you want to sell, you can start thinking of getting a domain so that you can go ahead and build a website or your online store. Choosing a catchy, short and memorable domain name that is relevant to your business will prove helpful as it makes it easier for people to find you and remember your site.
If you have no ideas on what domain name you would like, you can use a domain name generator such as Shopify to help you come up with one really quick. After you have purchased a domain name, you can now go ahead and build your online store. Today creating your e-commerce website is much easier, and most people can do it themselves as most e-commerce web building platforms do not require coding.
Some e-commerce web building platforms that you can use include:
- Big Cartel
E-commerce platforms such as Shopify will even host your website making running your store very easy.
If you can identify a niche market, then you stand a good chance of selling successfully online. Setting up a website should be the least of your worries as this has been made super easy by e-commerce platforms such as the ones mentioned above.
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